I build creative production systems that balance excellence with scale. Over 15+ years, I’ve led production teams across world-class agencies (Wieden & Kennedy, Imaginary Forces) and fast-paced tech companies (Faraday & Future). Currently at JOINT/W+K, I lead a 30-person multidisciplinary studio and a research team exploring AI applications in creative production.

 My approach: Establish scalable workflows, cultivate elite talent networks, and create the conditions for teams to do their best work—whether that’s an Emmy-winning Super Bowl spot or daily high-volume content.

I’m always interested in new creative challenges and collaborations. Contact: tinasoverhere@gmail.com